Marketing strategyour marketing strategy is to improve the visibility in the urban markets by improvingawareness of customers for our products and also building brand imageproduct strategyon the product side, micromax has a wide range of phones with different features and thusoffering variety to the customers. I had been thinking about this topic from last one year but could not able to put my thoughts till this evening actually i wrote a case study on samsung mobile marketing strategy in india titled the high-quality low-price business strategy of samsung mobile in penetrating competitive market of india 3 years back. Micromax is one of the leading smartphone and mobile phone manufacturers in india and the growth of micromax has been phenomenal the swot analysis of micromax proves that the brand is here to stay and that it will give tough competition to the likes of samsung and even apple due to its price competitiveness as well as sourcing genius.
Studying its transition from rural to urban india objectives of the study to study the marketing strategy of micromax mobiles a new cell. Marketing strategy of micromax mobile submitted toprofanish patel submitted bydevendra sraghuvanshi • micromax scanners from manufacturers such as lg when it branched out as a distributor of computer peripherals such as printers. Micromax mobile: micromax mobile micromax is one of the leading indian telecom companies with 23 domestic offices across the country and international offices in hong kong, usa, dubai and now in nepal.
The marketing mix of micromax proves why micromax has grown by leaps and bounds in india micromax mobile was founded in 1991 by rajesh agarwaand who used to work as a computer hardware distributor. The brandguide table above concludes the micromax mobiles swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of micromax mobiles belonging to the same category, sector or industry. Check full specification of micromax canvas 6 mobiles with its features, reviews & comparison at gadgets now a complete overhaul of its marketing strategy, along . Marketing strategies marketing strategy is the plan of an organization to market its product a good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource.
Micromax sucess story and marketing strategy - free download as powerpoint presentation (ppt / pptx), pdf file (pdf), text file (txt) or view presentation slides online. This review is a part of our ‘social media strategy review’ series where we do a 360 degree analysis of a brand’s entire social media activity you can read the reviews of more brands here launched in 2005, micromax is the world’s 12th largest handset manufacturer in the world it’s an . Category: marketing » retail management created 3 year(s) ago - updated 3 year(s) ago by jagruti shah 0 comments, 799 views project report on retailer's preception towards micromax mobile sets. Micromax is an upcoming product in the mobile marketing sector it is becoming a brand to reckon with in a very crowded market and with the recent technological innovations in the telecom sector the future seems to hold opportunities galore for the company.
Marketing strategy includes all basic and long-term activities in the field of marketing that deal 16 micromax mobile marketing strategy c on t e n ts . 16 micromax mobile marketing strategy c on t e n ts introduction . Micromax has definitely repositioned itself and established a force in the mobile segment although issues like labour wages in china are proving to be a roadblock to its supply chain strategy costs , the led tv which it manufactures in its gurgaon plant is surely a stepping stone and a probability that it can shift from china to india . Objective of the project overview of the micromax company reputation of the company in market consumer perception towards the brand competitors in the market hypothesis: marketing strategies help develop winning product and gain competitive advantage in mobile sector marketing strategies play a very important role to gain the consumers and .
Strategy: micromax roped in a face that was considered elegant and niche, twinkle khanna micromax grabbed the insight that gen next girls are technologically smart and stylish and that the mobile phones have become a new fashion accessory, so girls love to flaunt them. Marketing planning of micromax mobiles executive summary this report provides an analysis and evaluation of the micromax mobiles division and its position with respect to competitors - marketing planning of micromax mobiles introduction. Globally, micromax is the tenth largest handset brand in terms of mobile phone shipments, it added while samsung did not directly comment on the report, it did respond with a statement, talking about the company's india business and strategy for growth. Marketing strategy (stp) of motorola w 270 w 396 em 325 a 180 w 180 w 388 players in market– micromax carbon mobile noika samsung zen mobiles lg videocon spice .
Marketing project report, master of international business micromax - a study of marketing strategy a study on how micromax emerged as the dark horse of indian mobile telecommunication market and its future challenges. Search and upload all types of swot analysis of micromax mobiles projects for mba's on managementparadisecom project on marketing strategy of asian paints. It was in 2008 that micromax ventured into the mobile handset market the brand wanted to create a base before taking on the large players hence as a go-to- market strategy, micromax concentrated on the rural market first.